Our Portfolio
Work That
Moves the Needle
Client partnerships that created real impact, alongside industry case studies from the sectors we serve.
Proud Community Partner of EVDD.org— Empowered Voices, Driven Development
Brands We've Worked With
Client Work
Angela Simmons x Popilush
Strategic PR and communications partnership for Angela Simmons' collaboration with Popilush, positioning the collection in lifestyle and fashion media with targeted outreach to top-tier outlets.
Zimbabwe Fashion Week
Named official U.S. PR partner for Zimbabwe Fashion Week's 2025 global fashion week. NLA spearheaded American media strategy, press outreach, and brand positioning for international expansion.
Deesha Dyer
Brand strategy and PR support for the former White House Social Secretary, amplifying her voice in social impact, workplace equity, and inclusive leadership conversations.
Womb Watch AI
Launched communications strategy for revolutionary AI-powered maternal healthcare platform, building brand credibility in healthcare and tech media simultaneously.
Jatan Love
Full artist brand development and PR rollout for rising artist Jatan Love, centering the "Take Control" single release across music and lifestyle media.
EVDD.org
Proud Community Partner of EVDD.org (Empowered Voices, Driven Development). NLA provides communications strategy, brand visibility, and community engagement support for this impactful nonprofit.
Industry Case Studies
AI in PR: The New Frontier
How forward-thinking brands are leveraging AI for media monitoring, content generation, and hyper-personalized communications campaigns — without losing their authentic voice.
Key Finding
Brands using AI-augmented PR report 40% faster response times and 25% higher media open rates
Crisis Communications: 24-Hour Response
A deep-dive into how major brands have navigated social media crises in the modern era — the strategies that worked, those that failed, and what every brand must prepare for.
Key Finding
Brands with crisis plans respond 3x faster and recover reputation 60% quicker
Personal Brand Economics
Public figures and entrepreneurs who invest in personal brand consistently outperform peers in media coverage, partnership deals, and audience trust — the numbers tell the story.
Key Finding
Executives with strong personal brands generate 5x more inbound partnership opportunities
Black-Owned Brands & Luxury PR
How Black-owned luxury and lifestyle brands are redefining industry standards, building media relationships, and claiming space in markets that historically excluded them.
Key Finding
Authentic brand narratives drive 70% higher audience engagement vs. generic luxury positioning
Experiential Marketing ROI
Live brand activations and experiential events are generating outsized returns in 2025. We break down the event formats delivering the highest media coverage and brand recall.
Key Finding
Well-executed brand activations generate 2-3x more earned media than equivalent ad spend
Small Business PR on a Budget
Small businesses that adopt strategic PR outpace competitors regardless of marketing budget. This study examines which tactics deliver the highest ROI for emerging brands.
Key Finding
Targeted micro-PR campaigns deliver 80% of enterprise PR results at 20% of the cost
Follow Along
From Our Feed
Angela Simmons x Popilush — we told the story. @essence covered it. 🏆
Building platforms for voices that matter. @deeshadyer — Former White House Social Secretary.
Maternal health meets AI — proud to launch @WombWatchAI into the world. 🤍
Take Control. @JatanLove's debut is out — and we made sure the world heard it. 🎵
U.S. PR Partner for @ZimbabweFashionWeek 2025. Global stories, local expertise. 🌍
Community is everything. Proud partner of @EVDD_org — Empowered Voices, Driven Development.